Fed up with constant threats to privacy, data mining, targeted ads, unpatched security vulnerabilities, and a privacy policy willing to share any and all data with the US government, I finally decided to quit Facebook many months ago. Since then, I have felt as if an entire invisible civilization exists just beyond my reach as it seems to be the De facto method of all human interaction, at least among those in my age group. In this alternate reality, a longtime friend eloped, then published his account of the event for the whole world to see, including photos and video, which was available mere minutes after the fact. About a month later he called me, embarrassed that he forgot that I no longer live in that reality, and told me about everything I had missed. It’s not just him. I have lost touch with nearly every friend I have ever had except those who I live close enough to see on a regular basis. I suppose it isn’t that bad though considering that most of the people who have suddenly disappeared from my life were last close to me in 6th grade or some other long gone part of ancient history. It seems as if the natural social order has been disturbed. It used to be the case that the kid you knew in 3rd grade who ate his boogers behind the jungle gym at recess always remained 7 years old, he just sort of disappeared. Now it turns out he moved to San Francisco to become an IT expert? I don’t have room for this level of information. Theres just something unsettling about knowing all that; about being responsible for maintaining such an extensive database of social information. Does anyone in real life actually have 900 friends? We’re just not built for this sort of thing.
Though I do feel like I am absolutely missing out on some huge (800 million person strong) party that’s going in full-swing without me, I also feel a strong sense of relief, as if I’ve finally woken up from a long and disorienting dream. I was reading a dead-tree edition of a recently published e-book on my porch when I saw 3 people walk down the sidewalk together, all furiously typing away at smart phone keyboards, presumably texting the people they’d rather be walking with, or perhaps updating the world via twitter on the exact nature of the street’s topography. The scene made me laugh out loud, and not one of them noticed. Where is everybody?
I have brought these and other concerns to the attention of my few remaining friends, and none of them seem quite as concerned about any of it. I think I’m abnormally tech-savvy for being such a Luddite. In my free time I like to experiment with LAMP server administration, web development, coding in various languages, and general hardware hacking / tinkering. I worry that one of the reasons my friends are so remarkably unconcerned is that they don’t have the same level of knowledge about what’s actually going on behind the scenes with the technology they’re using. I wanted to write a comprehensive post to once and for all explain every aspect of my opposition to Facebook, so that years from now when my descendants try to look me up in the joint government-Facebook archive, they aren’t so confused about why their great-grand father seems to have never existed.
Many of my objections are technical, many have to do with the current political climate and laws regulating government access to cloud data, and others (as described above) are purely social. I want to explain each reason for why I deleted my Facebook account, and why I believe you should too. I have separated these reasons into multiple sections.
Facebook’s lack of commitment to privacy or security
“[Social networking] Made [hacking] easier. I can go into LinkedIn and search for network engineers and come up with a list of great spear-phishing targets because they usually have administrator rights over the network. Then I go onto Twitter or Facebook and trick them into doing something, and I have privileged access. If I know you love Angry Birds, maybe I would send you an e-mail purporting to be from Angry Birds with a new pro version. Once you download it, I could have complete access to everything on your phone.” – Kevin Mitnick
as described in the privacy policy / terms of use
You can access Facebook’s Data Use Policy (privacy policy), and their Terms of Use online. If you have an account, and you haven’t done so recently (or at all) I highly recommend that you read both of these documents. As an account holder, they’re legally binding agreements about nearly everything that you do on the site, and it’s probably good to know exactly where all that data you post is going and how it will be used. If you don’t have time to do that (face it – you’ve never read either of them, have you?) don’t worry – I read them, and similar to the way many people read the Bible for the first time and decide they don’t want to be Christians anymore, I think reading either privacy document ought to be enough for you to walk, but if not I plan to give you plenty of other reasons.
The Data Use Policy
This document has undergone many changes. Facebook updates the policy almost constantly despite the fact that users only have to agree to it once (when signing up for an account). This was called out as a dishonest practice since users should realistically have to opt-in to privacy policy changes rather than having them be automatic – imagine signing a 2 year cell phone contract only to find that after 1 year your carrier modified the contract to 20 years at 5x the price without your consent. In the US, the Federal Trade Commission charged Facebook with misleading its users and intentionally violating their privacy, and the case was settled late last month (though it won’t be final until the end of the year). Facebook has agreed to be better about privacy this time. Mark Zuckerberg apologized and promised not to do it again, so… case closed I guess. The current version of the policy says that no matter your privacy settings, some information will always be public including your name, profile picture, network, and user name or user id number. This might not sound too horrible, but in the case of the user id number, there are some very serious security concerns presented by being able to resolve the number into a real name because it is used in lots of places across both Facebook and as it turns out, the entire internet, effectively destroying your anonymity in places completely unaffiliated with Facebook. More on this later.
Terms of Use
The Terms of Use document is telling. It’s completely one-sided, and I’m sure you can already guess who’s going to come out on top of any dispute. When it comes to intellectual property rights (i.e. rights to the photos and videos you post) it turns out that as long as there is a copy of something on Facebook, it can be used in any way Facebook sees fit (including the right to allow third parties to use the media) without giving you credit or compensation:
“you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.”
Think about what this means. You might have a great photo of yourself on your profile, then one day see the same photo used as part of an anti-abortion ad campaign, or on a billboard for Pepsi. Facebook has denied that this is a possibility, but go ahead and reread the excerpt above. They’d be completely within their rights if they did it, and according to an article in Wired, it has already happened, even if on a small scale.
The next item in the Terms of Use that is worrisome concerns legal disputes. If you have a legal dispute with Facebook, you agree to settle the dispute in Court in Santa Clara County, California. Want to sue Facebook, but live in Thailand? Better get your ass on a plane.
“You will resolve any claim, cause of action or dispute (claim) you have with us arising out of or relating to this Statement or Facebook exclusively in a state or federal court located in Santa Clara County. The laws of the State of California will govern this Statement, as well as any claim that might arise between you and us, without regard to conflict of law provisions. You agree to submit to the personal jurisdiction of the courts located in Santa Clara County, California for the purpose of litigating all such claims.”
You also agree that nothing is ever Facebook’s fault, If they leak your data, or if your account or identity become compromised, or if anything bad ever happens, you agree that it’s your fault and not Facebook’s (caps in original):
“If anyone brings a claim against us related to your actions, content or information on Facebook, you will indemnify and hold us harmless from and against all damages, losses, and expenses of any kind (including reasonable legal fees and costs) related to such claim…WE ARE PROVIDING FACEBOOK AS IS WITHOUT ANY EXPRESS OR IMPLIED WARRANTIES… WE DO NOT GUARANTEE THAT FACEBOOK WILL BE SAFE OR SECURE.”
The above should illustrate pretty clearly that Facebook does not have your interests in mind, and they are more interested in harvesting your content for profit, but that’s just the stuff they tell you! It’s difficult to see the exact extent of their abuse of your trust, unless of course you live in Europe.
Europe Versus Facebook
European citizens are entitled to a copy of all data any company holds on them via the European Data Protection Law. A website called Europe Versus Facebook (http://europe-v-facebook.org) has demonstrated how this law can be used to get a copy of all personal data Facebook holds – showcasing the length that Facebook goes to build extensive records on all of its users. In many cases, European Citizens who requested information were given a PDF over over 1,000 pages including every message sent or received, every friend, every friend request (accepted or not), every login (including date, time, IP address, and any other login from other users on the same IP address.) even every poke. Take a look at the data categories included in the released PDFs here, or have a look at some (redacted) example PDFs on the same page to get a sense of the extensive nature of Facebook’s data mining operation. The biggest thing we should take away from Europe Versus Facebook is that literally nothing that you do on the site is private. From the pages you like, to your religion, to people you have unfriended – everything you have ever done is kept in a file maintained on Facebook’s servers, some of it indefinitely.
Facebook Photo Security
Photos are a huge HUGE part of Facebook. According to their own blog, over 250 million new photos are uploaded each and every day. That’s 1.75 billion photos per week. That’s just over a metric fuck-ton for those keeping score. I have made a few posts in the past (here, and here) about the security of Facebook photos. The basic problem is that Facebook is so massive, and it contains so many photos that they have to be served from a completely different location than the majority of the rest of the operation. Facebook uses what’s known as a “content delivery network” (CDN) to serve photos. You may see that many of the direct links to your photos start with “static.ak.fbcdn” or just “fbcdn.” This stands for (presumably) facebook content delivery network. Because the photos are served from a completely different location, there is no security associated with them. There is no form of authentication to ensure that people who look at the photos fall within the groups you define on the main site. Seriously – try it yourself. Grab a Facebook photo url associated with your account, then log out of Facebook and try to look at it. It’ll still work. Try it on your phone, or someone else’s computer or phone, try it at the library – it’ll always work with no password or login necessary.
What’s worse is that if you inspect your photo URL carefully, you will see that it’s mostly numbers separated by underscores. These numbers actually mean something, but to save time (especially since I’ve explained it before) I’ll just explain the important one. the third-to-last number is your user ID (sometimes starting with 100000), which is associated with you real name (I mentioned earlier in the post that there are some reasons why it’s dangerous to be able to easily resolve user numbers to real names). Here’s a trick – grab a Facebook photo url. Now look at just the third-to-last number. Strip off the leading 100000 if there is one. Now add it to this URL: “https://graph.facebook.com/[enter number here and delete the brackets]?metadata=1” when you enter this url into a browser, you’ll see your real name and some other information about yourself. Now imagine you have a cool picture of yourself on Facebook. Let’s say you downloaded that photo and then uploaded it to your website without changing its name. Anyone who looked at that photo could use its filename to identify you. Because of these insecurities, researchers were able to write a program that correctly guessed the urls of private photos given only a user id number.
I know of a website for a local restaurant in my town that was registered by proxy (the name of the person who registered the site is hidden), but they put up several Facebook photos without modifying them. Even though they clearly wish to remain anonymous, there their name is, for anyone to see. Perhaps this isn’t such a huge problem, but then again, how many other people have inadvertently shared data about themselves this way? Believe it or not we can get an idea of the answer to this question – go to http://www.reddit.com/domain/fbcdn-sphotos-a.akamaihd.net/ to see all the photos linked to reddit.com from a section of Facebook’s CDN. You can use the above trick to identify the real name associated with what these Reddit users probably intended to be a largely or entirely anonymous post. I once used this technique to reveal the name of a reddit user and I was called creepy. It’s odd – when I do it with one person it’s creepy. When Facebook does it with 800 million its a business model. Think about that. To be fair you shouldn’t publicly reveal the names of the people that post these types of photos. They didn’t intend for their name to be out there, and it’s not right to screw over innocent end-users to punish a company that’s screwing them worse but doing it quietly. The right course of action is to bring the security problems to light and hope that the company in question fixes them, or convince end-users that the service is insecure.
Facebook has acknowledged that you can convert a user id number into a real name in their data use policy (because they did it intentionally). Facebook does not consider this photo filename issue to be a problem. It is a feature. From the FB data use policy: “someone with your Username or User ID can access information about you through our APIs, such as our Graph API. Specifically, they can access your public information, along with your age range, locale (or language) and gender.” This brings us to the next issue.
The Facebook Graph API
Facebook publishes a set of standards and tools in order to help developers to build apps. the facebook API (application programming interface), can be and has been abused. It isn’t necessarily third party API hooligans that are causing the problem either. In fact, it’s right there in the API itself. Again its a feature, not a bug. To see one way this information can be used to expose the data of those who most likely never intended to share it, check out http://youropenbook.org/.
Every time you install an app on your Facebook page, you authorize it to access certain information contained in your profile. Once you grant permission for an app to do something on your behalf, or to access certain information, you must be aware that you have opened the door for a third party (someone other than you or Facebook) to have access to your account data and to control certain aspects of your account (e.g. when farmville makes a post on your wall about your accomplishments in-game, what’s actually happening is that a computer program, acting on your behalf, reads your data and modifies your account). Doing so requires a certain level of trust between the user and the third party, but unfortunately it is not obvious to most people what they are actually consenting to when they install a third party app.
Different apps will have different permissions, and app access to your account is controlled via an “access token,” a sort of second password for your account that only the third-party app is (or should be) able to use, and which is restricted to the permissions you consented to during the app installation. About 6 months ago Symantec revealed that there was a major flaw in the way access tokens were transmitted, and it was possible to steal access tokens, granting other parties the same access to your Facebook account as the app associated with the leaked access token. This vulnerability existed from the time apps were released on Facebook in 2007 until it was fixed in 2011. If you had a Facebook account with a third party app installed during this time, it is possible that your private data made its way into the hands of someone with whom you never intended to share it. This security breech represents a massive oversight on the part of Facebook, and it is not characteristic of a company that cares at all about your privacy or security of your data, and to entrust so much to a company that cares so little seems irresponsible at best. If you wouldn’t keep your money at a bank that accidentally forgot to lock its vault for 4 years straight, you probably shouldn’t interact at all with Facebook, and I think the fact that people continue to do so is more a product of a lack of understanding of the technology they are using than it is a conscious decision to use a product in spite of such massive shortcomings.
Facebook tracks you across the internet, even when you’re not logged in, and even if you don’t have an account
“Facebook’s real customers are the companies who actually pay them for this data [that is collected about us], and for access to our eyeballs in the form of advertisements. The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves… on Facebook we’re not the customers. We are the product.” – Douglass Rushkoff
Like Buttons

The Facebook like button as displayed on Salon.com

When facebook.com is blocked, salon.com still displays fine but the like button disappears
like buttons are featured on nearly 1 million websites across the internet. When a user loads a website that features a like button, the website contacts facebook through an “iframe.” I’ll come back to the like buttons, but before I do, you need to understand iframes, user-agents, and some other basic web development stuff. Feel free to skip this section if this isn’t new information.
ip addresses, iframes, user-agents, and referrers
When building a website it is possible to allow website users to view a third-party website in a small window called an “iframe” within their site. It works as follows: a user enters a web address into their web browser (e.g. www.foo.com). When foo.com loads, there is a small window within it that loads another outside website (e.g. www.bar.com). We call foo.com the “parent”, and bar.com the “child”. The next important thing to know is that your browser always reports certain information to the websites it visits. This information can be important in helping web developers to serve content correctly. It makes sense to know, for example, if a website visitor is using a regular computer or an iphone, or if they are running windows or mac os, so that appropriate content can be served – because this information is available, a website can do things like offer a windows download to windows users, and mac downloads to mac os users on the same page. Information reported by your browser to every website you visit includes things like your operating system, browser type, monitor size, browser window size, and most recently visited website (called the “referrer”). When you go to Google and search for a website, then click the first link that appears, the website you visit knows that you got there by searching Google because of your referrer, and this can present some obvious benefits to people who run websites – it’s always useful to know how your customers found you. When you load a site that has an iframe, referrers work a little differently; the parent site sees your referrer as whatever site you most recently viewed (like Google if you got there via a search), but the child iframe site sees your referrer as the parent site. Another piece of information reported to every website you visit is your ip address (a unique number associated with your internet connection that can be traced back to you personally). Check here if you want to know your current ip address. Ip addresses themselves contain certain identifiable information, like your general geographic location (usually within 30 or so miles of where you are)
How the like button works
with or without tracking-cookies, and regardless of whether or not you are logged in to a Facebook account, Facebook still has the potential to track users across the internet via its omnipresent like buttons. Every time you log in to Facebook your ip address is logged. We know because of Europe versus Facebook that every Facebook account has an associated “permanent record” that includes every ip that has ever been used to access the site, as well as a list of any other accounts that have accessed the site from the same ip – essentially allowing Facebook to build a database of households: a list of accounts that are associated with the same ip address roughly translates to a list of accounts that are either maintained by the same person, or separate people living in the same residence. This is presumably one way in which Facebook makes guesses about “people you may know”.
when you visit a site that contains a Facebook like button, the like button loads in an iframe on the parent site. Your browser will report all the items mentioned above to both the parent site and to Facebook. When your browser reports your referrer, it is the website you are looking at (because the referrer for an iframe is the parent site), and Facebook, like every website you visit, will also know your ip address. Essentially this means that every time you look at a site that contains a like button, you are letting Facebook track your web browsing habits, and due to the number of sites that contain like buttons, Facebook more or less has a complete history of your use of the internet.
If you have or have ever had a Facebook account, Facebook has your name and associated ip address, so every time you load a “like” button, Facebook is able to track both who you are and what website you’re looking at, but this should be equally distressing even if you don’t have an account. Facebook has given me no reason to believe that this information is not logged – this is in fact the exact business that Facebook is in, so it would be tremendously irresponsible (from a business perspective) for them not to log it. I would imagine that this is actually what the like button is for. Speculation isn’t even necessary though as Facebook mentions this in their data use policy: “We receive data when you visit a site with a social plugin. We keep this data for 90 days. After that, we remove your name or any other personally identifying information from the data, or combine it with other people’s data in a way that it is no longer associated with you.” In other words: Facebook has a list of nearly every website you have looked at for the last 90 days. This means that because of the Patriot act and similar legislation (which I will discuss shortly) the US government (since Facebook is based in the US) has access to the same information. It is conceivable that your government accesses and updates this information every 90 days, so that a complete profile of your browsing data is constantly being maintained and updated, and as I will explain, this is likely the reality.
Super-Cookies
Last August it was revealed that Facebook uses cookies (a file placed on your computer by a website to manage your active sessions for things like shopping carts or remembering site preferences) that are not deleted, and remain active when users log out of the site. The cookies contain personally identifiable information in the form of the Facebook user id number discussed above. These cookies could potentially be used by other websites to track uniquely identified users across the internet, creating a record of every website visited, and associating this list of web activity with your ip address and real name using a completely different method than used in the previous section. Facebook’s use of these so-called “super-cookies” was one reason for an FTC investigation of the company that I already mentioned. the problem of Facebook’s tracking schemes does not apply only to Facebook users. Facebook’s use of super-cookies, as well as the “like buttons” track users and non-users alike. This sort of pervasive tracking is Facebook’s stock and trade. It is how the company makes money. It shouldn’t surprise anyone that Facebook would engage in this type of behavior, but what should be surprising is that such behavior seems to be so routine.
Facial Recognition

Facebook uses facial recognition software to add tags to photos. This software is so dangerous that it has pushed Computer Science pioneer and free software advocate Richard Stallman to ask people not to post photos of him on Facebook, and Germany has openly declared that it is outright illegal. It might not be easy to immediately see why this is dangerous, but perhaps this video will help you to understand why this is a big deal. Researchers at Carnegie Mellon University developed a mobile app that allows users to take a photo of a stranger, and find the stranger’s name, address, phone number, and even social security number. This is possible because Social Security Numbers are not random. The app relies on data and photos taken from Facebook. Remember that with recent changes to Facebook’s data use policy, profile pictures are always public, and are always linked to your real name. Black Hat 2011 featured a must-watch talk by Alessandro Acquisti called “Faces of Facebook: Privacy in the Age of Augmented Reality” which fully demonstrates the problem at the heart of this issue, including a full demonstration of a similar mobile app capable of guessing SSNs from live photos.
The US Government has full access to everything on Facebook, and has demonstrated an interest in collecting all available data
“Facebook in particular is the most appalling spying machine that has ever been invented. Here we have the world’s most comprehensive database about people, their relationships, their names, their addresses, their locations and the communications with each other, their relatives, all sitting within the United States, all accessible to US intelligence. Facebook, Google, Yahoo– all these major US organizations have built-in interfaces for US intelligence. It’s not a matter of serving a subpoena. They have an interface that they have developed for US intelligence to use. Now, is it the case that Facebook is actually run by US intelligence? No, it’s not like that. It’s simply that US intelligence is able to bring to bear legal and political pressure on them. And it’s costly for them to hand out records one by one, so they have automated the process. Everyone should understand that when they add their friends to Facebook, they are doing free work for United States intelligence agencies in building this database for them.” – Julian Assange
compliance with government orders for information
Facebook will share information about you with any government when the request is consistent with the law in that jurisdiction:
“We may share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.”
If Facebook will share your data any time the law requires them to do so, we must then ask: “when does the law require Facebook to share my information?” Let’s set aside the fact that Facebook has stated that they are willing to share any and all information about you with any world government who asks as long as they comply with their own laws and instead explore a single question: what is the likelihood of the US government making such a request, and what is the likelihood that such a request would be legal in the US?
Why should I think the US Government has an interest in looking at what I post online?
Massive expansion of Government and Private-Sector intelligence industry post 9-11
I promised myself that this article would not devolve into an extended rant about the death of the 4th amendment, but Facebook’s own data use policy says that the terms under which it will release information to a government are set by the government asking for the data, and it would seem that I have no choice, so without further ado…
First things first: what is the likelihood that the US government would have an interest in making such a request to Facebook? If the past is any indication, the answer is “extremely high”. Starting in about 2001, only discovered in 2005, and probably still running today, the US government had/has a program of complete surveillance of all domestic communication: land line, cell phone, web browsing, email, everything. This isn’t some x-files level conspiracy; AT&T whistle blower Mark Klein provided substantial evidence of a secret NSA room at an AT&T office that split all communications, sending a copy of everything that came through the office to the NSA. If the NSA is engaging in this behavior it’s hard to believe they aren’t interested in Facebook. If it can happen at AT&T, why shouldn’t we assume that it’s happening at Facebook?
Beyond this, there has been an explosion in the use of classified information by governments and contractors. In 2010, the Washington Post published a high profile expose’ called “Top Secret America” that documents the massive post 9-11 expansion of the security industry. According to one report in the project, 50,000 intelligence reports are published each year, by any of 1,271 government organizations and 1,931 private companies in 10,000 different locations in the US. The number of companies creating security or surveillance products is huge, and increasingly they are exporting their work to other countries like Egypt and Syria. Wikileaks has recently started a new project called The Spyfiles to expose the activities of these companies. In August, IBM announced that it would be building the world’s largest storage array at 120 petabytes (125,829,120 gigabytes) for an anonymous client. Clearly the market for this sort of thing is huge, and the US Government has demonstrated a willingness to participate fully.
USAF “Persona Management”
It isn’t just surveillance. The US has recognized the importance of social networking, and social media, and has recently gotten involved in attempting to sway public opinion through the use of such technology. Using fake profiles and “persona management” software, the United States Air Force maintained accounts at various websites for up to 10 fake personas for every one real person controlling them.
Government spyware
Finally and perhaps most bewilderingly we face the possibility of government use of malware/spyware. Recently the Chaos Computer Club discovered what is called the Bundestrojan” (“Federal Trojan”) spyware, also known as “R2D2″ or “0zapftis.” Germany was caught using spyware against its own citizens, and has admitted selling the same software to other governments. It would be foolish to believe that Germany would do this and the US would not.
Is it legal for the US Government to request that Facebook share personal information?
I think the above proves the the US government at least has a desire to access any and all available data about every American, but is it legal? The preeminent law in the US governing access to information about US citizens is the Patriot Act. Under the Patriot Act, the US government as well as local law enforcement have pretty much unchecked power to search or seize anything (or any data) that they want. We could discuss the Patriot Act here in much greater depth, but it might turn out to be an exercise in futility, as it has been revealed that there is a secret government “interpretation” of the law. In the parlance of our times the full scope of the patriot act is a “known unknown.” What we know about the patriot act is that the FBI can search or seize any tangible thing without a warrant (section 215), it allows the government to bypass constitutional checks and balances via “national security letters” that claim such checks would compromise national security, and the government can use a “sneak and peek warrant” to raid a home, search or seize property, and not even bother to notify the subject of the search. This is what we know, and according to Senator Ron Wyden (D – Oregon), what we don’t know is much worse.
Beyond the 4th amendment busting usurpations of the post 9-11 executive branch, other previously existing laws only make matters worse. The Electronic Communications Privacy Act (ECPA), though 25 years old, is still one of the most comprehensive digital privacy laws in existence in America. One of its more worrisome provisions states that if data has been stored online (or if you’re into bullshit buzzwords “in the cloud”) for more than 6 months, it can be accessed by the government without a warrant as it is considered “abandoned”. Police departments are able to legally and warantlessly search trash left on the curb for pickup under similarly worded provisions in other laws. The US government is both willing and able to catalog everything you do on Facebook.
Facebook changes the way we think and interact
“[Facebook] know[s] that if you’re a 30-something woman and you see that your female friends have uploaded pictures of themselves, you’re likely to upload a picture of yourself in the next month. And they know that if you do that, that your male friends are very likely to comment on that picture, and they know that if your male friends comment on that picture, they’re likely to stay on Facebook for months to come. And so, what Facebook does, according to one person I talked to there, is they actually kind of run that in reverse. They say, oh, this guy looks like he’s kind of getting bored of Facebook. Let’s find one of his friends, show her pictures of her friends that they’ve uploaded so that she uploads a photo so that he comments on it so that he stays on Facebook more.” – Eli Parsier
The Filter Bubble
The idea of the “filter bubble” proposed by Eli Parsier in his 2011 TED talk and book is essentially described as the websites responsible for delivering relevant (read: targeted) content creating an echo chamber by constantly delivering the same type of content at the expense of all else. Parsier explains that on Facebook, liberals seem to see more posts by liberals, while conservatives see more from conservatives, and the profiles of the people you interact with (read: stalk) most often show up more frequently than everyone else etc. Shaping content like this could potentially lead to more relevant posts working their way to the top of a user’s newsfeed, but it could also have the effect of burying perfectly good posts and keeping people from being exposed to ideas that contradict their own. Consider the above quote (used to introduce this section) from Eli Parsier from an interview with Brooke Gladstone featured in an episode of “On the Media,” Friday, May 20, 2011.
increased superficiality
Call me a Luddite, but I feel like the kinds of relationships I had on Facebook, though numerous, were intolerably superficial. I felt as if the ease with which relationships were able to be maintained across long distances or over long periods of time came at the cost of the intimacy generally associated with friendship as many of us used to know it. It’s like all of my friendships were slowly replaced with fake relationships that resembled the connection that used to exist, but which ultimately proved to be hollow and devoid of the type of meaningful connection I crave as a social being. It’s like filling up on candy – sure, you can eat it, but that doesn’t mean you should, and it certainly shouldn’t be your only form of sustenance. I know many people who maintain friendships exclusively via Facebook. I know we’re well over a decade into the 21st century and time is at a premium, but have we honestly reached a point where a phone call takes too much time? Occupy wall street (and incidentally the tea party as well) has a saying about the bank bailouts: “too big to fail is too big to exist.” I’d like to co-opt this sentiment for friendships and social media: “too shallow a relationship to maintain over the phone is too shallow a relationship to maintain.”
contributing to a corrupt system
“The ubiquitous objects of technology have finally become so much a part of everyday life that they have become invisible to critical scrutiny… First, (and perhaps the most obvious and most noted) Facebook and Twitter aren’t “technology.” They are commercial firms with services developed and deployed as commodities that circulate solely as a means to capture surplus value and thus provide a return on investment for shareholders… We ignore the cultural, political and economic complexity of technological artifacts and let off the hook the people, institution and worldviews that rely on these tools to reproduce inequality and injustice.” – David Correira
we live in a culture dominated by corporate control/ownership over customer held data
you put data on Facebook, but Facebook will use it however it wants. The data use policy has the following to say on this topic:
“While you are allowing us to use the information we receive about you, you always own all of your information. Your trust is important to us, which is why we don’t share information we receive about you with others unless we have: received your permission; given you notice, such as by telling you about it in this policy; or removed your name or any other personally identifying information from it.”
this seems to be contradicted by findings from Europe vs. Facebook which suggest that even after data is deleted it is retained on Facebook servers. Deleting a message for instance only removes user access to the message, while it still remains part of the users account as accessible by Facebook. Still, one of the terms mentioned is that Facebook may share your data when it has “ given you notice, such as by telling you about it in this policy.” This is a nice legalese way of saying “we’ll share your data in anyway that we want at any time, and we can get away with it as long as we silently update this document.”
I don’t feel comfortable trusting Facebook with my data. From DRM to DMCA, and even the new possibility of the passage of SOPA, the current climate has been extremely hostile to individuals with regard to data use rights and very very generous to wealthy corporations. This is happening in part via the “War on Piracy” and through US government seizure of domains that are accused of violating copyright law. Many different threats currently exist, but the common thread between them is that corporations are right, and you are wrong. You can’t trust that your data is safe with Facebook because any conflict that emerges will almost certainly be decided in favor of the multi-billion dollar company with the team of lawyers and lobbyists.
I have nothing to worry about because I have nothing to hide
“There was of course no way of knowing whether you were being watched at any given moment. How often, or on what system, the Thought Police plugged in on any individual wire was guesswork. It was even conceivable that they watched everybody all the time. But at any rate they could plug in your wire whenever they wanted to. You had to live — did live, from habit that became instinct — in the assumption that every sound you made was overheard, and, except in darkness, every movement scrutinized.” – George Orwell, 1984
I’ve made what I believe to be some pretty good arguments in favor of leaving Facebook for good, but I still see one potential objection to my points above. If you’re the type of person that’s willing to voluntarily waive your 4th amendment rights during a traffic stop, or if you are aware of potential privacy violations in online services, but think it’s alright to still use them because “I have nothing to hide,” consider the following section carefully.
When we make choices about ethics and about morality, we don’t do so in a vacuum. The choices you make and the actions you take have an effect on others. We exist in a complex web of decision making. Something I want to do here may have an effect on someone on the other side of the globe. Take the choice of fair trade or organic food over the alternative, for example. This is rarely done for any reason other than the perceived impact of our choices on the rest of the world. The best personal example I can think of is my diet. I’m a vegan because I am morally opposed to the way meat is produced in America. I don’t have a moral opposition to eating meat that you raised and killed or hunted yourself, but I don’t do those things because I haven’t had the time or desire to learn, or the space to do it if I could. That said, I know a lot of people that do, and I think it’s commendable to put that much time, effort, and education into your food. It’s especially good when people make a conscious choice only to eat meat that came to their table in an ethical and environmentally sustainable way. It’s not that I think I can make a difference by refusing to participate in a bad system (I know I am just one voice) but I feel morally obligated to avoid contributing to institutions I know are as harmful as modern factory farms.
I feel the same way about Facebook. It’s not that there is necessarily a problem with social networking, but there are a lot of problems with Facebook specifically. I feel like Facebook does have huge advantages and can make massive and lasting positive contributions (the Arab Spring for example has used it very well), though I think on the whole Facebook does more harm than good, and I feel like contributing to it, even if only as a small cog in an 800 million cog ‘relationship monetization’ machine, is something I can’t justify. The small, shallow reward of a few hundred fruitless online relationships, or the facilitation of communication for similarly hollow offline relationships, seems terribly insignificant next to the cost of constant corporate and government surveillance. It has become too heavy a burden to face the prospect of some anonymous corporate shill silently absorbing every ounce of my online activity in order to custom craft a social networking experience designed only to plant in my mind the seed of superiority for yet another product in an endless line of indistinguishable widgits; a sea of increasingly useless manufactured goods that is slowly drowning the entire planet.
We’ve locked ourselves in a constant but quixotic pursuit of some long lost and almost mythological social connection whose absence we all feel in our hearts, but in our zeal for a quick solution to the problem of loneliness we are left prematurely satiated by little more than empty promises at the cost of what in another time would have been our own private thoughts, musings, and memories, now left open and exposed to the world, mixed endlessly together with identical feelings of millions of other people. By publishing everything, we blur the lines between public and private, and ultimately rob ourselves of our own subjectively meaningful experiences. Using this method of interaction to try to build quality relationships seems less like a convenient way to maintain friendships and more like searching for a needle in a stack of needles. It’s essentially an issue of supply and demand – when we share our thoughts selectively, they are more meaningful, but when everything we think goes online as soon as we think it, we artificially devalue each piece of information we post, and when everyone we know does the same thing simultaneously, all we’re left with is noise.
Facebook’s stated goal is to “help you connect and share with the people in your life.” but it seems that the act of sharing has pushed us farther away rather than bringing us closer together, and the loss of the intimacy that was once present in our relationships is not the only cost. As a member of Facebook, your primary purpose is to unknowingly further the agenda of some far removed CEO while simultaneously satisfying the voyeuristic desire of an overtly Orwellian government to record every private thought at all times. “helping you connect and share with the people in your life” is only a means to an end, it is not the objective. The purpose of Facebook is to turn data about your relationships and interests into money, and as even a low-level, casual Facebook user, you are voting for the use of such tactics elsewhere; you are saying that Facebook’s view of the world, its violations of its users trust and privacy, its exploitation of it’s users data for profit is something you support. If you give Facebook any data, even if you don’t mind sharing it with the world, you are doing more than putting your stamp of approval on a system of relationship monetization, you’re making a donation.
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